DraftKings Inc. and Major League Baseball were partnered up for daily fantasy sports and sports betting opportunities. Now, this partnership is being expanded. It will include some increased promotional rights and exclusive content for DraftKings for the purposes of sports betting.
DraftKings will now be able to offer a Bet and Watch option where DraftKing users will be able to watch live MLB games with their DraftKings account and place bets on the game simultaneously.
DraftKings and MLB are also in the talks to launch new sports betting centered live gaming broadcast on MLB.TV.
DraftKings is the Official MLB partner for daily fantasy sports. With the extension of their agreement, DraftKings, along with BetMGM, will become exclusive official partners of MLB for sports betting.
Co-founder of DraftKings and present President of North American Operation of the company, Matt Kalish, has high hopes for their new MLB partnership. He believes that just like MLB, which was able to revolutionize the field of fantasy sports, this new partnership will once again help DraftKings bring in major changes to the sports landscape of the country.
During all the MLB Jewel Events, there will be chances for on-site brand visibility and activation as part of the new agreement. One of the most innovative promotional strategies will be the Hit it Here on-field trigger that will be set up for the audience. Winners will be able to get tickets to the 2021 World Series games. In addition, DraftKings will also open free play pools at the 2021 Home Run Derby which will have almost $50,000 in prizes for visitors.
Virtual signboards and digital displays will also play an important part in DraftKings’ promotional strategy with the MLB. Vice President of the MLB, Kenny Gersh, believes that over the course of their partnership with DraftKings, MLB has increased and capitalized on fan engagement. In addition, he believes that the new partnership with second-screen entertainment features will further improve the viewing experience of MLB fans.