BtoBet is a standalone platform for Sportsbook, online casino technology, and iGaming betting solutions. It offers highly customizable and flexible iGaming platforms while optimizing and delivering next-level user experiences. By using data-driven technologies and incorporating a high-level of personalization, BtoBet is a trusted and well-established service provider.
In the past weeks, Megapuesta has already entered the Rappi’s betting market. Megapuesta is a Colombian partner of BtoBet. In Colombia, Rappi was launched last July. All the users of Rappi who are 18 or over can access its betting section. In Rappi’s sports betting section, there are different legal operators from the country listed and the users can choose as per their convenience. In the upcoming months, LatAm jurisdictions have planned to permit online gambling and betting. This means the vertical of online betting and gaming will be expanded significantly.
According to Alessandro Fried (founder of BioBet), their collaboration with Toplay will help those operators who are continuously seeking a larger pool of players via new channels. Currently, Rappi holds over 30 million user base in Latin America. Thus, it is the best option for our partners to reach out to new customers through an entertainment service, Fried added. And, this partnership with Toplay will serve as the basis of this vision.
In response, David Romera Vega (CEO and Co-founder of Toplay) has also expressed his pleasure with this deal between Toplay and BtoBet. He said that Rappi and Toplay are no competition for the other operators. In fact, they are an ideal partner for all the legal operators and providers who are looking for business expansion opportunities. This new duo is confident about covering a mass audience in Latin America while harnessing the Rappi platform (for authorized bookmakers). The player safety and transparent UX are on the top priority list for them, David added.